Lovina is the beach north of Bali or known as the grey sandy beach. This beach located on the west of Singaraja city, began to attract escapist travelers in the early 1970s, and simple and fairly inexpensive accommodations was built to house them. Slowly, the number of visitors grew, and the small home stays were converted into larger bungalow type hotels. Now a day, many tour groups come for short or long stay. As everywhere in Bali, standard and prices are steadily going up.

Actually, Lovina is not one village but a string of small ones, starting 6 km west of Singaraja and continuing for 10 km up the coast road. Shops, restaurants and money changers are scattered along the busy stretch.

Lovina also famous for its Dolphin show every morning on the ocean and some site are good for snorkeling and diving.

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